OUR business
Since 2001, Lulu Australia has been quietly enjoying continuous growth with its very fun, colourful, fashionable, and most practical and durable collections of beach bags, tote bags, accessories, fashionable gift items, and more.
Lulu Australia products are based on a concept of being just as practical and durable as they are fashionable and stylish - a bag for an active lifestyle and everyday use that would look good, reflect the consumers’ personal tastes but be sensible with no worry of damage in being subjected to the elements of water, sand, hot sun, or unfavourable weather that may be faced with Australian life on the beach .
However this concept applies to the world, not just Australia, as is evident with the brand’s growing success outside of our home turf. Even countries without beaches. Even countries with extremes from scorching hot summers contrasted by icy, snowy, slushy winters. This together with our unique and exclusive design motifs is what sets the brand apart.
Demand for the brand has grown on its own merit at home and now internationally finding consumer acceptance in Singapore since 2003, and now with retail demand into Malaysia, Dubai, UK, Italy and Canada, plus distribution to other parts of Europe.
Interest from Hong Kong, the USA, and China has seen the Lulu Australia label being embraced by those markets in 2009.
The Lulu Australia business is also growing through brand extensions such as the Tantrums line for children, and with 2010 ushering in the launch of Sleepwear lines and Umbrella collections.
Quite simply the amount of brand extensions are only as limited as where the exclusive and unique design motifs of Lulu Australia can be applied – the possibilities are endless.
